PODCASTS CAN BOOST YOUR BRAND, HERE IS EVERYTHING YOU NEED TO KNOW

PODCASTS CAN BOOST YOUR BRAND, HERE IS EVERYTHING YOU NEED TO KNOW

A conglomerate of Podcasters carried out an international survey which revealed that 62% of people interviewed consume Podcasts and the remaining 37% also produce them.

Look at the big niche that is in here for your brand! Companies are working on this kind of strategies since the behavior of content consumers changes at the rate that is imposed on them. This ‘new’ type of audio show, Podcast, that is not 100% radio but shares many features with this, it will be the perfect marriage, the ally that you did not know but you are actually needing, and we Will tell you why.

In an age where the audiovisual reigns supreme, audio, although relegated by new technologies, has never lost its essence thanks to its accessible and easy-to-consume format. And if we add that now the Podcast spreads my content for free through social networks like iTunes and Spotify, without border limits, and that my potential client can download it whenever they want and listen to it while doing any activity, the task is almost done.

To get to the point previously described, in which my potential clients give me that vote of confidence and get interest in knowing more about my brand through this powerful tool, you must stand out in the following items so that your digital content strategy is a success.

  • By launching a Podcast, you begin to build a digital community in which you not only build customer loyalty but also créate your Brand reputation.
  • Digital product sharing. Podcasts are free to share and if your content is relevant, has a purpose that invites or inspires the listener, then you will guarantee your goals.
  • Generate traffic on your social networks and web pages because people will want to know your brand deeper and see that what you are offering is palpable, close, real.
  • A plus could be the monetization of your content and obtain income from advertising.

So, would you dare to bet on an audio content strategy? Remember that in REINVENT Digital Marketing you have the best professionals in the field to achieve your goals.