If you’re a small or medium-sized business owner, you know that digital marketing can be a game-changer when it comes to driving traffic to your website and increasing your revenue. One strategy that you might not have considered yet is Google Maps Pack, also known as the “local pack”. This is the top section of the search results page that displays a map and a list of businesses related to the user’s search query.


What is Google Maps Pack?

Before we dive into the benefits of Google Maps Pack, let’s first understand what it is. Google Maps Pack is a feature of Google Maps and Google Search that shows local businesses and their locations on a map. It’s the result of a search query that includes a location keyword, such as “coffee shops near me” or “best pizza in New York City”. The top 3-4 results of this search query are shown in the Google Maps Pack, along with their website, phone, address, and more. But, why does Google Maps Pack Matters for Small and Medium-Sized Businesses?

  • Increased Visibility: When your business appears in the Google Maps Pack, it’s the first thing people see when they search for local businesses related to your industry. This means that you’ll get more visibility and attention, which can lead to more website traffic and potential customers.
  • More Credibility: Google Maps Pack listings show your business name, address, and phone number, which gives people confidence in your business. They can also see your customer ratings and reviews, which can help establish credibility and trust.
  • Higher Conversion Rates: When people search for local businesses, they often have a high intent to buy. Being in the Google Maps Pack means you’re more likely to get clicked on and visited, which can result in higher conversion rates and more revenue. 



How to Optimize Your Business for Google Maps Pack

  • Claim and Verify Your Listing: The first step is to claim your Google My Business (GMB) listing and verify that you’re the owner. This will allow you to manage your listing, update your information, and respond to reviews.
  • Optimize Your GMB Profile: Make sure your profile is complete and accurate, including your business name, address, phone number, and hours of operation. You can also add photos, videos, and a description of your business.
  • Get Reviews: Encourage your customers to leave reviews on your GMB listing. Positive reviews can help improve your ranking in the Google Maps Pack and establish credibility with potential customers.
  • Use Relevant Keywords: Use relevant keywords in your GMB profile and website to increase your chances of showing up in local searches.
  • Build Citations: Citations are mentions of your business name, address, and phone number on other websites. The more citations you have, the more likely you are to appear in the Google Maps Pack. Make sure your citations are consistent and accurate across all websites.

In conclusion, Google Maps Pack can be a powerful tool for small and medium-sized businesses looking to increase their visibility, credibility, and revenue. At Reinvent Digital Marketing, we understand the importance of a strong Google My Business listing, which is why we’re offering a free GMB profile building and configuration service to help businesses get started. By optimizing your Google My Business listing and using relevant keywords and engaging content, you can improve your chances of appearing in the top three local search results on Google Maps. This can help potential customers find your business more easily and quickly, which can ultimately lead to more traffic, phone calls, and online inquiries. So, if you haven’t already, take advantage of our free offer and invest in a Google Maps Pack strategy to reap the many benefits it can offer to your business in the world of digital marketing.